Mann Report — Mann Report May 2013
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myCREOpoint Launches Real Time Business Intelligence Channels

myCREOpoint.com recently launched with the backing of innovative industry leaders. "myCREOpoint was created in response to leaders in the real estate industry who said they needed a faster, more efficient way to help them mitigate risk, generate business and save time by cutting the daily email overload but still get the tidbits of value they need," said Jeffrey Finn, former CEO of NAI Global, and a lead investor in CREOpoint, Inc.

myCREOpoint.com has been under intensive development for over two years by a global team that combines top technology and real estate minds, with support from an Advisory Board that includes Patrick Brennan, Vice President of Business Development at Hearst and former publisher of FT.com; Phil Schlein, former board member of Apple Computers and R.H. Macy; Michael Evans, former global head of the real estate practice at Ernst & Young; and Andy Stone, CEO of Petra Capital Management.

CREOpoint CEO and myCREOpoint Co-Founder JC Goldenstein, who founded the international real estate consulting practice at Ernst & Young, and more recently NAI Global Solutions, explains: "There is no other solution that enables you to stay on top of exactly what matters to you from 10,000 property-relevant sources in minutes a day. myCREOpoint tracks the topics that matter to you – and nothing more. Our noise-canceling technology filters out redundant headlines, false positives, specific time wasting tweets, profanities, posts that are not in your language, and dead links."

myCREOpoint.com delivers over 300 channels focused on commercial real estate topics such as CRE Debt, Private Equity Real Estate, Green Buildings and REIT IPOs; industry leaders like Sam Zell; companies such as Simon Property; and assets like the Empire State Building.

Based on client requests, myCREOpoint has also delivered a 'celebrity' pack that easily tracks in a single channel everything real estate that has been said by or about people like Barry Sternlicht (Starwood Capital), David Simon (Simon Property), Donald Trump (The Trump Organization), Jeff Schwartz (Global Logistic Properties), John Paulson (Paulson & Co.), Jonathan Gray (Blackstone) and Larry Silverstein (Silverstein Properties).

Dan Fasulo, Managing Director of Real Capital Analytics, the leading source of global property transaction information, is another client looking forward to the launch. "Filtering the noise out is difficult and valuable. myCREOpoint is incredible in how it filters vast amounts of data so users get immediate access to comprehensive, relevant information they can translate into money."

Expect To See Growth Of Hotel-Retail Mixed Use Properties

The growing economy is fueling growth of hotel-retail mixed use developments. Jim Butler, principal at JMBM Global Hospitality Group, said, "We are at the beginning of what looks to be a renaissance of "hotel-retail mixed use" development.

Shopping center developers nationwide are exploring the feasibility of adding hotels to existing retail properties, while other are implementing plans that have been in the pipeline.

Fueling this trend is research showing that both retailers and hoteliers make huge gains in revenue when they come together in the "hotel-retail mixed use" environment.

An article Butler wrote with his partner Guy Maisnik for "Hotel Business" noted that in a research study completed for a major shopping center owner, the numbers showed that adding a hotel to a retail center can increase retail sales 20% to 40%.

At the same time, the hotel component in a hotel-retail mixed use environment received a 30% to 40% premium in revenue per available room over comparable hotels in the competitive set.

Shopping continues to be one of the preferred activities for travelers. The U.S. Travel Association reports that more than three out of every four domestic trips in the U.S. are for leisure, and shopping continues to be the #1 or #2 leisure travel activity, year after year.

Creating a vibrant destination appears to be an important element in drawing both traveling guests and local shoppers to the hotel-retail mixed-used development. As hoteliers know, a hotel can be the spark plug for activity that powers the revenue machine.

The hotel-retail concept, they are talking about applies mainly to regional shopping centers and malls with sufficient scale.

In the next few months they believe we will see some of the biggest names in the shopping center and hotel industries announce joint hotel-retail projects. Some will add a hotel component to their existing retail centers. Others will be new ground up construction.

Some hotels will be on air rights parcels over existing shopping center structures; others will be adjacent to the shopping center. Shopping center owners and hospitality and retail REITs are taking a serious look at the synergies provided by hotel-retail projects.

Hotel owners and operators would also be wise to explore this trend. It's an exciting one for all involved, including the hotel guest and shopper.
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