Creative Magazine December/January 2012 : Page8
PROMOTION AUDIT Olympus Camera Display Encourages Consumer Interaction Olympus PEN cameras needed freestanding counter and floor units that rein-forced its brand imagery with flexibility to showcase the full collection (cam-era, lens and accessories). The display is unique in cover. Even the pucks can stand camera stores with its quality alone in secondary locations. weighted base and pearl Each lens sits on a round disc acrylic surface. All items are with the same metal bracket showcased on the graceful found on a camera, encouraging platforms and 1" thick acrylic interaction in a way familiar to pucks in the compact unit. camera users. Flexibility is achieved as the This display was created by unit can sit on a counter or on POP Displays, (www.popdisp-a floorstand pedestal. It can be laysusa.com), a Yonkers, NY-used with or without a security based display firm. KEO Kiosk Provides Free Phone Charge The KEO Connect charging and information kiosk provides a safe location to charge mobile phones and stay up-to-date on current events. The KEO kiosk provides all-in-one service including: Free phone charge with safe lock and charge tech-nology; Video content including travel tips, entertainment, sea-sonal guides and product rec-ommendations; and Touch screen technology with flight info, news, weather and sports. Available at Hudson News, the largest airport retailer in the US, the KEO kiosk was engineered for placement in high traffic environments. Traveling consumers simply place their phone in one of the charging compartments to charge their mobile device while shopping, or dining in air-port locations. This display was created by Frank Mayer & Associates, 8 (www.frankmayer.com), a Grafton, WI-headquartered dis-play firm. Creative