Creative Magazine December/January 2012 : Page10
PROMOTION AUDIT Emerald Displays Breakfast On The Go! Diamond Foods' Emerald(R) Breakfast on the go!(TM) line will expand with a new Oatmeal Nut Blend sub-line. This launch focus-es on the consumer oatmeal trend and is designed to bring it into the $2.2 Billion Convenient Breakfast category. The new items, which include Maple & Brown Sugar, Apples & Cinnamon, and Blueber-ries & Creme, feature unique fruit-infused oatmeal clusters.. Andrew Burke, Chief Market-ing Officer, Diamond Foods, said, “Our new Oatmeal Nut Blends are another example of our philosophy of energizing categories and brands.” To support the new product launches, Emerald’s Humanize Your Morning marketing cam-paign will include media support, in-store marketing and sampling, and a new partnership with program to benefit student the Labels for Education(R) arts, sports and academics. Goessling’s Markets Debuts New Endcap Display Goessling's Mar-kets required a refresh to their multi-store chain. Elite Display USA, (www.elitedis-playusa.com), a Kenilworth, NJ-based display firm, designed endcap sig-nage that would work across all of their store foot-prints with various ceiling heights. With an easily adjustable hanging system and a bright clean design, these hanging styrene signboards have a rail system for a slide in styrene graphic with numer-ical flip pads below. The back side has rails for 10 a full graphic panel that can slide in and easily change. Creative