Creative Magazine December/January 2012 : Page1
Dec./Jan. 2012 Volume 43, No. 5 CONTENTS DEPARTMENTS Promotion Audit Editor and Publisher David H. Flasterstein Associate Publisher Larry Flasterstein Production Manager Rosalyn Kramer Art Director Candace Wiser Administrative Assistants Pamela D. Ali Sheila Balram A Survey Of Current P.O.P. Programs In The Retail Store 2 ________________________________________________________ Marketing Trends New Directions In Marketing Campaigns 40 ________________________________________________________ Creative Data Bank New Research Studies and Reports For Marketers 56 ________________________________________________________ New Products Report Consumer Product Introductions 62 ________________________________________________________ Creative World New Ideas And Products Of Interest To The Creative Buyer 66 ________________________________________________________ Headlines New Appointments And Announcements 80 ________________________________________________________ Creative, The Magazine of Promotion and Marketing ISSN-0737-5883 is pub-lished on a bi-monthly basis by Maga-zines/Creative Inc., 31 Merrick Avenue, Merrick, New York 11566. Form 3579 is requested. Periodical postage paid at Merrick, N.Y. and additional mailing offices. Postmaster: Send address changes to Creative, 31 Merrick Avenue, Merrick, N.Y. 11566. Phone: 516-378-0800 FAX: 516-378-0884 E-Mail info@creativemag.com HTTP://WWW.CREATIVEMAG.COM Creative is published in the interest of sales promotion and marketing execu-tives who manage Point-of-Purchase Display, Trade Show Exhibit and Sales Promotion Programs. Annual subscrip-tion rate: $30.00 per year in the U.S.; $50.00 per year in all other countries. Single copy price $5.00 in U.S.; $25.00 for Annual Illustrated Guide. Send all correspondence, manuscripts, subscriptions and change of address to this office. What’s Happening In Promotion & Marketing 82 News ________________________________________________________ On Exhibit 90 ________________________________________________________ Sales Promotion News The World of Sales Promotion 98 ________________________________________________________ New Trends In Exhibits And Trade Shows FEATURES ________________________________________________________ Category Listings 118 ________________________________________________________ Company Listings The 2012 Illustrated Guide To P.O.P., Exhibits and Promotion 120 122 Dec./Jan. 2012 1
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