Creative Magazine December/January 2012 : Page6
PROMOTION AUDIT Hertz Introduces EXPRESSRENT Kiosks Hertz Corp. has launched Express-Rent™ kiosks, the first large scale kiosk deployment in the U.S. using a live agent assis-tant via video chat. “More and more consumers are demanding the convenience of self-service options,” said Mark Frissora, CEO, Hertz Corp. “By introducing these innova-tions, we're allowing customers to take control of their journey by giving them faster, more flexible options for renting and returning vehicles. In addition, we’re able to drive greater operational efficiencies while expanding the Hertz network with our ExpressRent™ kiosk program.” Hertz is the first car rental company to now offer both air-port and neighborhood location customers the ability to rent cars through a live, face-to-face Staples is making it easy to shop and save on the newest technol-ogy by offering shoppers the ability to test-out e-readers, mobile phones and tablets in-store at interac-tive displays. “Staples is offering great value with a broad range of the hottest technology and unbelievable deals,” said Jevin Eagle, Executive Vice Presi-dent, Merchandising and Mar-keting, Staples. 6 video kiosk. Customers using ExpressRent™ kiosks can com-plete an entire rental transac-tion while seeing and hearing a live remote rental representa-tive. ExpressRent™ kiosks minimize customer wait times, accept payment with a debit or credit card, validate a cus-tomer's drivers license and print the rental agreement, while providing customers with a full-service experience. ExpressRent™ kiosks are avail-able in Hertz airport and Hertz Local Edition locations along with partnering auto body shops and hotels. Staples Features Interactive Tech Displays “With the latest selection of laptops, tablets and a full line of e-readers including the new Kindle Fire, Staples makes it easy to find great tech prod-ucts,” Eagle said. Creative