Creative February/March 2012 : Page 8
PROMOTION AUDIT KEEN Rolls Out New Retail Fixture KEEN, an outdoor brand that manufactures footwear for out-door enthusiasts, has introduced a new floor fixture to display KEEN Utility footwear. KEEN required a floor fixture that would communicate its brand to people who work on construction jobsites and factory floors. This new floor fixture was created to display ten different shoe styles while presenting a clean, neat appearance. The KEEN Utility footwear floor fixture was designed, fabri-cated and distributed by nParal-lel, (www.nparallel.com), a Ply-mouth, MN-based display firm. “NParallel designed the most unique and exceptional solution for our new floor fixture,” said Kristin Murray, Marketing Coor-dinator, KEEN Inc. “Their con-cept of the fixture as a metal lad-der, with five steps on each as the side as the shelves, stood out design.” most compelling GUESS Features VeriFone GlobalBay iPad Solution GUESS is using the VeriFone GlobalBay iPad Retailing solution from VeriFone Systems inside a dozen stores in the U.S. and plans to expand the deployment widely in 2012. GUESS is using the Veri-Fone solution to enable consumer interaction with iPads mounted on rolling stands that serve as self-service kiosks to its online and in-store products to enhance the overall shopping experience and generate additional sales. “VeriFone’s GlobalBay iPad Retailing solution provides GUESS with the flexibility to eas-ily configure, customize and deploy multiple customer engage-ment capabilities and staff train-ing content on the fly,”said roll the iPads into the dressing GUESS Exec. VP, Michael room to visually display options Relich. “Consumers can access and accessories to make shop-our online resources in the ping more enjoyable.” store and sales associates can 8 Creative