Creative February/March 2012 : Page 2
PROMOTION AUDIT Kraft Foods Uses AIM Suite To Develop DIJI-TASTE Kraft Foods and Intel have developed the DIJI-TASTE Sampling Experi-ence, an interactive solu-tion that distributes prod-uct samples based on audience metrics to target a specific demographic. The first deployment of the DIJI-TASTE Sam-pling Experience detects the age bracket of the user and offers a complimenta-ry sample of TEMPTA-TIONS by JELL-O desserts to adults who approach the station. The JELL-O DIJI-TASTE experience is cur-rently deployed at the Shedd Aquarium in Chicago and South Street shopper data so marketers can Seaport in New York. more accurately measure cam-Intel’s AIM Suite also paign success. anonymously collects valuable SIMPLE Mobile Displays Unlocked Handsets SIMPLE Mobile® wants to revolutionize how people think about wireless service by part-nering with Fry's Elec-tronics® on a new in-store display system that will dramatically change how mobile con-sumers select their phone and carrier options. These new displays showcase unlocked mobile handsets along-side collateral that explains SIMPLE Mobile’s B.Y.O.P. (Bring Your Own Phone™) pro-gram, which allows for mobile users to have access to the company’s affordable, high speed wireless service, using one of the more than 200 approved GSM phones. “With these in-store dis-2 plays, Fry’s customers can touch and feel the latest hand-sets from top brands and then activate them with SIMPLE Mobile,” said Richard Wong, VP of National Retail for SIM-PLE Mobile. Creative
Promotion Audit
A Survey Of Current P.O.P. Programs In The Retail Store<br /> <br /> Kraft Foods Uses AIM Suite To Develop DIJI-TASTE<br /> <br /> Kraft Foods and Intel have developed the DIJITASTE Sampling Experience, an interactive solution that distributes product samples based on audience metrics to target a specific demographic. The first deployment of the DIJI-TASTE Sampling Experience detects the age bracket of the user and offers a complimentary sample of TEMPTATIONS by JELL-O desserts to adults who approach the station.<br /> <br /> The JELL-O DIJITASTE experience is currently deployed at the Shedd Aquarium in Chicago and South Street Seaport in New York.<br /> <br /> Intel's AIM Suite also anonymously collects valuable disshopper data so marketers can more accurately measure campaign success.<br /> <br /> SIMPLE Mobile Displays Unlocked Handsets<br /> <br /> SIMPLE Mobile® wants to revolutionize how people think about wireless service by partnering with Fry's Electronics® on a new instore display system that will dramatically change how mobile consumers select their phone and carrier options.<br /> <br /> These new displays showcase unlocked mobile handsets alongside collateral that explains SIMPLE Mobile's B.Y.O.P. (Bring Your Own Phone™) program, which allows for mobile users to have access to the company's affordable, high speed wireless service, using one of the more than 200 approved GSM phones.<br /> <br /> "With these in-store displays, Fry's customers can touch and feel the latest handsets from top brands and then activate them with SIMPLE Mobile," said Richard Wong, VP of National Retail for SIMPLE Mobile.<br /> <br /> Coca Cola Displays Feature Wireless Digital Signage<br /> <br /> Coca Cola wanted to play advertisements near its product displays in Israel. It selected a wireless digital signage solution based on embedded Intel Core i5 processors.<br /> <br /> The signage connects to Wi-Fi or 3G, a capability that increases placement flexibility, minimizes deployment effort and lowers support costs.<br /> <br /> "When retailers and distributors see the ease of deploying and supporting this digital signage solution, along with the opportunity to bring meaningful sales uplift, they are eager to jump onboard and put our displays in their stores," said Moshe Britton, Trade Marketing Director at Coca Cola Israel.<br /> <br /> Courvoisier Debuts C By Courvoisier®<br /> <br /> Courvoisier, the cognac house of Beam Inc., has added C by Courvoisier,® a cognac with a daring, intense flavor profile that offers consumers an innovative, new option in the cognac category.<br /> <br /> An intense blend of small-batch-produced cognac specially selected from 50 winegrowers in the Fin Bois Cru, C by Courvoisier is carefully crafted by the house's master blender and goes through a double-barrel aging process to produce a smooth, full-bodied taste experience.<br /> <br /> "The liquid is first aged in young barrels to bring out a strong, wood character and give it a full-bodied, intense flavor," said Patrice Pinet, Master Blender for Courvoisier. "It is then aged in mature barrels to round out the taste profile and deliver a silky finish."<br /> <br /> Display materials are themed, "Discover The Other Side."<br /> <br /> P.O.S. Materials Promote Kraft Hockeyville 2012<br /> <br /> Kraft Hockeyville 2012, developed to ignite local communities' passion for hockey, brought an NHL preseason game to one lucky Canadian town, as well as $100,000 in upgrades to the local rink. Point-of-sale materials, to attract consumers attention and provide information on the program, were created and packed into kits for distribution to stores across the country.<br /> <br /> Point-of-sale materials created for the program included: the Zamboni (litho printed, mounted to corrugate and die cut to shape) to hold product; Basewrap to wrap around the displays and tie in all materials; Various sized headers; Various entry and recipe pads; Wobblers; Posters and Cling vinyls.<br /> <br /> The point-of-sale materials for Kraft Hockeyville 2012 were created by Proprint Services, (www.pop-online.com), a Toronto, Ontario, Canada-based p.o.p. display firm.<br /> <br /> Joan Of Arc Unveils 'Flavor For All' Promotion<br /> <br /> DCI Cheese Company has unveiled the "Flavor for All," contest sponsored by Joan of Arc®, the company's imported French cheese brand. One Grand Prize winner will receive a weekend getaway, to be awarded as a $2,000 Visa gift card.<br /> <br /> In-store shelf talkers with tear pads featuring a coupon for Joan of Arc cheeses will promote the contest. Additionally, consumers with smart phones can connect to www.JoanofArcBrie.com via the displays' QR code to access the online entry form or to view recipes and wine pairings.<br /> <br /> "The Joan of Arc brand features a wide range of flavorful solutions for entertaining," said Katie Jury, Marketing Manager, DCI. "This provided a natural segue into a weekend of entertainment for one lucky winner."<br /> <br /> KEEN Rolls Out New Retail Fixture<br /> <br /> KEEN, an outdoor brand that manufactures footwear for outdoor enthusiasts, has introduced a new floor fixture to display KEEN Utility footwear. KEEN required a floor fixture that would communicate its brand to people who work on construction jobsites and factory floors. This new floor fixture was created to display ten different shoe styles while presenting a clean, neat appearance.<br /> <br /> The KEEN Utility footwear floor fixture was designed, fabricated and distributed by nParallel, (www.nparallel.com), a Plymouth, MN-based display firm. "NParallel designed the most unique and exceptional solution for our new floor fixture," said Kristin Murray, Marketing Coordinator, KEEN Inc. "Their concept of the fixture as a metal ladder, with five steps on each side as the shelves, stood out as the most compelling design."<br /> <br /> GUESS Features VeriFone GlobalBay iPad Solution<br /> <br /> GUESS is using the VeriFone GlobalBay iPad Retailing solution from VeriFone Systems inside a dozen stores in the U.S. and plans to expand the deployment widely in 2012. GUESS is using the Veri-Fone solution to enable consumer interaction with iPads mounted on rolling stands that serve as self-service kiosks to its online and instore products to enhance the overall shopping experience and generate additional sales.<br /> <br /> "VeriFone's GlobalBay iPad Retailing solution provides GUESS with the flexibility to easily configure, customize and deploy multiple customer engagement capabilities and staff training content on the fly," said GUESS Exec. VP, Michael Relich. "Consumers can access our online resources in the store and sales associates can roll the iPads into the dressing room to visually display options and accessories to make shopping more enjoyable."<br /> <br /> W.J. Deutsch & Sons Introduces Flirt Wine<br /> <br /> W. J. Deutsch & Sons, a leading wine and spirit supplier, has unveiled the newest addition to its portfolio - Flirt, a red blend of Syrah, Zinfandel and Tempranillo from California, created through a joint venture with Vintage Wine Estates.<br /> <br /> "Red blend brands are among the fast growing segments in the wine category today," said Tom Steffanci, President, W.J. Deutsch & Sons. "The timing of our introduction of Flirt is ideal as precious few brands have been able to combine wine style, value and brand cues that really appeal to female consumers."<br /> <br /> Flirt, the first red blend to celebrate women, features unique packaging. Consumers are playfully invited to try Flirt with the line, "Your other wine will never know," which appears on point of sale materials.<br /> <br /> Retail Displays Promote Nicola's Redmark Wines<br /> <br /> Nicola's Redmark w i n e s , located in Washington state, recently developed new retail merchandising displays to promote the brand.<br /> <br /> Collateral design elements include wine bottle photography, rack cards, shelf talkers, back cards, easel cards, posters, banners, neck hangers, wine notes, metal racks, wooden racks, wood barrel displays, and special end-aisle displays.<br /> <br /> Nicola's Redmark is named in honor of the family's patriarch, "Papa" Nicola Metrione, and the "red mark" comes from the way he marked his tools.<br /> <br /> Wines of Washington Promotion, (www.wowpromotion.com), an interactive, integrated marketing and design agency based in Seattle, WA, created the point-of-purchase display and marketing program for Nicola's Redmark wines.<br /> <br /> Judith Ripka Unveils Jewelry Display Kits<br /> <br /> These display kits were designed and manufactured for Judith Ripka jewelry to be used in 600 + Sam's Clubs as well as other national retailers. The modular system allows the jewelry to be displayed in a variety of configurations to meet the different retailers' needs and the selected product mix.<br /> <br /> The fixtures are fabricated in black lacquered wood with white fabric and powder coated metal accents. The presentation does an excellent job in positioning the brand in a prestige fashion. The Judith Ripka display kits were designed and manufactured by RPG, (www.rpg57.com), a New York City-headquartered point-of-purchase display firm.<br /> <br /> Longines Opens Shop In New York City<br /> <br /> Longines has unveiled a brand new shop within Tourneau's flagship store in New York City. The space will exclusively showcase Longines watches, providing the client with an extensive range of Longines product in an atmosphere that reflects the brand's elegant style. The store showcases Longines' newest collections of elegant watches including The Longines Master Collection Moon Phases, Longines DolceVita Steel/Gold, and The Longines Column-Wheel Chronograph.<br /> <br /> "As a company we are looking to modernize the experience of watch purchasing, by using new technologies and ways of engagement to shape the customer's experience," said Jim Seuss, Chief Executive Officer at Tourneau. "We are excited to partner with such an esteemed brand as Longines to create a destination where visitors can experience and look at discovering, purchasing and collecting watches in new ways."<br /> <br /> Marchon3D® Debuts New Displays For EX3D Eyewear<br /> <br /> Marchon3D, the leading designer of 3D eyewear, is launching new retail solutions for its EX3D® Eyewear brand of stylish and technologically advanced passive 3D glasses. EX3D will now offer full merchandising solutions for retailers targeted to AV and home theater retailers.<br /> <br /> Display options include end caps at retail stores, counter top and floor standing displays as well as linear wall merchandising.<br /> <br /> "We've created premium, yet affordable, 3D glasses that appeal to 3D enthusiasts across the board: parents, gamers, children, almost anyone. Now, we're making our 3D eyewear more accessible by expanding our distribution channels and increasing our support to retailers," said David Johnson , President of Marchon3D.<br /> <br /> Fatheadz Eyewear Displays New Women's And Men's Glasses<br /> <br /> Fatheadz Eyewear has released its new women's line, Dea, and added 10 new styles to its men's line of optical glasses and sunglasses. Dea is a new line of comfortably fitting sunglasses and prescription eyewear that are fashionable, fun and classy. Additionally, Fatheadz now features six new men's sunglasses and four new optical glasses, ranging in color and style. They can be purchased at Walmart Vision Centers across the U.S.<br /> <br /> Rico Elmore, CEO of Fatheadz Eyewear, said, "We are ecstatic that our new line and styles will serve our customer base even better than before, and at an affordable price." Special displays will highlight the new product lines.<br /> <br /> Candie's Debuts Spring Marketing Campaign With Actress, Lea Michele<br /> <br /> Iconix Brand Group has named actress and singer Lea Michele to star in its Candie's, Only at Kohl's Spring 2012 multi-media marketing campaign. Lea Michele will star in Candie's national print, outdoor and in-store marketing campaign.<br /> <br /> Julie Gardner, Kohl's Exec. VP & Chief Marketing Officer, said, "Lea Michele is a recognizable star and relevant in today's pop culture. We are excited to announce her as the new Candie's girl and confident she will resonate with our young shoppers who want great style at a great value."<br /> <br /> Century 21 Stores Enhance Customer Experience With Netkey Digital Signage<br /> <br /> Century 21, a discount designer department store chain, is expanding its use of digital signage to stores throughout the metropolitan New York area, including its flagship location in lower Manhattan. The chain will upgrade its digital signage software to the most current version of the NCR Netkey digital signage solution to enhance the shopping experience by delivering informative, rich multimedia content.<br /> <br /> "Century 21 is an essential part of the New York shopping experience, and we look forward to applying the NCR Netkey product to further differentiate our stores, while better engaging our customers with marketing and other relevant information through advanced in-store technologies like digital signage," said Harry Roberts, CIO, Century 21 stores.<br /> <br /> The NCR Netkey digital signage solution will provide Century 21 with a foundation to drive dynamic messaging. It also gains a simple and intuitive means for store management to create attractive and easy-to-read digital signage layouts, through a wide variety of pre-configured templates.<br /> <br /> BP Unveils $500 Million Marketing Plan To Revitalize Retail Brand<br /> <br /> BP Products North America has rolled out its 2012 marketing plan, which is part of a $500 million investment in the U.S. retail brand over the next two years.<br /> <br /> At the heart of BP's branded fuel offer in 2012 is the relaunch of BP gasoline with Invigorate. The revamped advertising campaign will emphasize the increased mileage benefits of continuous use of Invigorate compared to low-detergency fuels.<br /> <br /> The Invigorate marketing plans include refreshed point-of-purchase materials.<br /> <br /> Chrysler Group Showcases Mopar In Dealerships<br /> <br /> Customers soon will see the Mopar brand more prominently in Chrysler Group dealerships. Chrysler is re-launching its Mopar FlexTech dealer program with new Mopar-branded merchandising displays, furniture and graphics for dealership showrooms, customer waiting areas, retail shops and service departments.<br /> <br /> In the showroom, there will be literature racks that hold Mopar brochures; attractive glass pillar display cases to showcase Mopar accessories and apparel; tabletop displays for small impulse-purchase items like touch-up paint and even Mopar floor graphics that adhere to linoleum floor surfaces. In the retail shop, retail merchandisers are highly flexible racks that have the capacity to display everything from Mopar-branded hats & T-shirts to antifreeze, and Mopar parts. There is also a brand exploration wall that tells the Mopar brand story. The magnetic graphic panels may be changed easily for different promotions.<br /> <br /> Macy's Tests Beauty Spot Stations<br /> <br /> Macy's is testing the Beauty Spot station at four of its stores in an effort to assist shoppers in finding and evaluating cosmetics and fragrances.<br /> <br /> Shoppers can use the stations to get detailed information about beauty products, as well as download useful information to their mobile devices about cosmetic trends, new products and seasonal promotions.<br /> <br /> The Beauty Spot retail solution was developed for Macy's by Intel Corporation.<br /> <br /> imPRESS Press-On Manicure Introduces Nicole Scherzinger As Brand Ambassador<br /> <br /> Broadway Nails has named Nicole Scherzinger as the celebrity brand ambassador for imPRESS Press-On Manicure, the new innovative salon-perfect manicure that women can achieve themselves in seconds, ranging from the hottest shade trends to the eternal classics.<br /> <br /> There is no dry time and no mess. Just peel off and press on. imPRESS Press-On Manicure is available in 24 nail covers in 12 different sizes, with 18 colors and 18 patterns so nails will always look flawless and unique.<br /> <br /> "I am excited to be the brand ambassador for imPRESS Press-On Manicure. As a girl always on-the go, imPRESS is the perfect solution for a quick and easy flawless manicure," said Scherzinger.<br /> <br /> imPRESS Press-On Manicure will be displayed in most major drug stores and Walmart stores nationwide.<br /> <br /> Duluth Trading Company Displays Rugged Work Pants<br /> <br /> For guys who know the discomfort of crouching in unyielding work pants, Duluth Trading Co. has introduced Flex Fire Hose Work Pants, the world's most flexible, yet tough-as-nails work pants, with 3% spandex for comfort. Flex Fire Hose Work Pants deliver the same abrasion resistance of Duluth Trading's exclusive Fire Hose Work Pants with new flexibility to make any on-the-job maneuver without feeling like you're caught in a vise.<br /> <br /> "Duluth Trading is re-engineering the work pant category," said Stephanie Pugliese, President and Chief Merchandising Officer. "Our Flex Fire Hose Work Pants improve comfort, range of motion and protection on the jobsite."<br /> <br /> Dockers® Displays Feature Survival Star Bear Grylls<br /> <br /> The Dockers brand has unveiled the first visuals from the latest evolution of its international, Wear The Pants marketing platform featuring Bear Grylls, star of multiple extreme survival programs. The campaign will pair Grylls with the latest in style from the world's most authoritative khaki resource, the Dockers brand.<br /> <br /> The Dockers brand's tongue-in-cheek Wear The Pants campaign, continues to celebrate the re-emergence of khakis as the go-to everyday pant for men around the world. The latest iteration of the campaign will feature Bear Grylls in celebrated Dockers styles. The Wear The Pants campaign is fully integrated with print, billboard, radio, social media, in-store and digital marketing components.<br /> <br /> "Bear Grylls is the perfect embodiment of our Wear the Pants campaign," said Jen Sey, Sr. VP of Global Marketing, Dockers brand. "His passion and drive resonate with the spirit of the Dockers brand."<br /> <br /> Converse Opens First West Coast Flagship Store In Santa Monica, CA<br /> <br /> Converse has opened its first West Coast specialty retail store in Santa Monica, CA, the brand's third inline location in the U.S. Converse Customization is the driving force behind this new retail location, where customers will have an opportunity to showcase their creative spirit and design truly one-of-a-kind footwear, apparel and accessories on a scale that has never been offered before.<br /> <br /> Jim Calhoun, CEO, Converse, said, "With this store, Converse hopes to give consumers the opportunity to unleash their creative spirit by taking customization to the next level. We look forward to offering our most expansive product assortment yet and an unparalleled shopping experience that celebrates our consumer's originality."<br /> <br /> Reebok & NHL Partner With Champs Sports To Create Unique Shopping Experience<br /> <br /> Reebok's Sports Licensed Division, has formed a unique partnership with Champs Sports to establish it as a pinnacle retail destination for the NHL. Champs Sports will be creating unique "shop-in-shops," where customers will be engaged with a unique NHL/Reebok brand shopping experience. The shop-in-shops, for NHL/Reebok apparel & headwear, will help to differentiate Champs Sports from other mall retailers by creating an integrated NHL shopping and marketing retail experience. The shop will feature men's and women's jerseys, apparel and headwear, focusing on the sports lifestyle category.<br /> <br /> "The launch of the Reebok/NHL Shop-in-Shop further strengthens our positioning as the premium destination for the sport inspired customer," said VP Marketing, Champs Sports, Frank Bracken. "The marketing programs that we collaborated on with Reebok and the NHL will provide our customers a totally unique and engaging shopping experience.<br /> <br /> Kraft Displays MILKBITE Snack Bar<br /> <br /> Kraft Foods is introducing Kraft MILKBITE Milk & Granola Bars. Displayed in the refrigerated dairy aisle, each MILKBITE Bar combines real milk with whole grain granola and other tasty and nutritious ingredients like fruit or roasted nuts, while providing the same calcium as an 8 oz. glass of milk. "With MILKBITE, we saw an opportunity to introduce milk into snacking in a whole new way," said Michelle Lorge, Senior Brand Manager, MILKBITE.<br /> <br /> Freshpet Refrigerator Offers Pet Food Options<br /> <br /> Freshpet, the only brand of fresh, refrigerated pet food, has introduced five new meals and treats available exclusively in the Freshpet refrigerator. The new foods include Freshpet Select Roasted Meals made of fresh chicken and vegetables for both dogs and cats, and the addition of all natural chews and bones to their treats line. These new foods are offered in resealable bags, making fresh foods convenient for all lifestyles.<br /> <br /> This new line of meals is made from all natural ingredients and does not contain corn, wheat, fillers or by-products. The ingredients are gently cooked to retain their nutrients without the use of any artificial preservatives.<br /> <br /> Richard Thompson, Freshpet's CEO, said, "Healthy, fresh foods for pets simply weren't available, until we developed Freshpet, and that's why we're excited to offer even more options to pet owners."<br /> <br /> Famous Dave's Embarks On Digital Menu Expansion<br /> <br /> Famous Dave's of America has selected WAND Corp., a leading provider of Digital Menu Board solutions, to be their approved provider of Digital Menu Boards. In addition to Digital POP Boards driving impulse purchases, the solution for Famous Dave's features Digital Menu Boards for the To-Go counter engineered to enhance the effectiveness and overall awareness of the take-out menu category at their 184 locations nationwide.<br /> <br /> "Were impressed with WANDs ability to take some thing as high-tech as digital menu boards and make them blend into our restaurants," said Victor Salamone, VP Franchise Operations & Development, Famous Dave's.<br /> <br /> Chick-fil-A Receives Its First LEED Gold Certification<br /> <br /> Chick-fil-A at Montgomery Plaza in Fort Worth, TX, is the first LEED Gold-certified Chick-fil-A restaurant. The company has committed to build four more LEED designed restaurants in 2012. Chick-fil- A at Montgomery Plaza was built in conjunction with the company's expanding environmental stewardship initiative, which places emphasis on: cup recycling, energy and water efficiency in existing restaurants, sustainable new restaurant development, and sustainable supply chain.<br /> <br /> The Montgomery Plaza restaurant includes a host of sustainable features: Water Usage - The restaurant utilizes low-flow fixtures. An underground cistern collects rainwater for landscape irrigation. Montgomery Plaza uses 40% less water compared to a typical Chick-fil-A Restaurant. Energy Efficiency - The restaurant features skylights in the dining area, windows in the kitchen, and energy efficient appliances. Chick-fil-A Montgomery Plaza uses 14% less energy than industry standards. Diverting Waste - 20% of the building material budget for Chick-fil-A Montgomery Plaza was spent on products with recycled content.<br /> <br /> Walmart Unveils 'Great For You' Icon<br /> <br /> Walmart has unveiled the "Great For You" icon, part of its healthier food initiative, an effort to implement a transparent, summary icon for its private label brand products backed by rigorous nutrition criteria. "Great For You" will initially appear on select Walmart Great Value and Marketside items, as well as on fresh and packaged fruits and vegetables at Walmart U.S. stores nationwide. By extending "Great For You" to fruits and vegetables and nutritious food options the company will make it easier for its customers to build healthier diets.<br /> <br /> "Walmart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products," said Andrea Thomas, Sr. VP, Sustainability at Walmart. "Our 'Great For You' icon provides customers with an easy way to quickly identify healthier food choices."<br /> <br /> The icon will also be made available to national brand products that qualify.<br /> <br /> New Save Mart Shelf Tags Provide Key Information<br /> <br /> The stores of Save Mart Supermarkets- Lucky, Save Mart, and S-Mart Foods, have introduced a new shelf tag program to assist customers in making better informed purchases. The shelf tags from Vestcom feature an easier to read updated design, allowing customers to easily shop and compare.<br /> <br /> Included in the new tag program, Save Mart has launched the Nutrition ID program. Shelf tags now identify if a product is organic, gluten free, a good source of calcium or vitamins C and A, and/or wholegrain, plus many more nutritional attributes.<br /> <br /> Bissell Features Bare Floor Bay Display<br /> <br /> Bissell is using this display to promote its flat-surface, steam and handheld cleaners in a bigbox environment.<br /> <br /> By placing the floor cleaners in a bay with flooring that looks like various popular kinds of hard surface floors, the display makes it easy for consumers to understand the purpose of each product.<br /> <br /> The display helps retailers close the sales cycle by enabling shoppers to make side-by-side comparisons of different products in the category.<br /> <br /> This display was created for Bissell by Harbor Industries, Inc., (www.harbor-ind.com), a Grand Haven, MI-based point-of- purchase display firm.<br /> <br /> Energizer Displays LED Lighting Products<br /> <br /> CRS Electronics, a developer and manufacturer of LED lighting, announced that Canadian Tire Corporation will be the first major retailer in North America to launch the Energizer® branded line of LED lighting products manufactured exclusively by CRS.<br /> <br /> Canadian Tire has committed to showcasing the Energizer lights in creative and attention-getting merchandisers designed to educate consumers on the benefits of LED lighting in their homes.<br /> <br /> "We are excited to begin selling the high quality Energizer branded LED lights for homeowners to enjoy their numerous benefits," said Scott Riesebosch, President CRS Electronics. "Canadian Tire will greatly assist us as we continue to expand our North American retail base."<br /> <br /> PEEPS & COMPANY Opens At Mall Of America<br /> <br /> PEEPS & COMPANY, the retail arm of Just Born, maker of PEEPS®, MIKE AND IKE®, HOT TAMALES®, and other candies opened the doors recently to its store at Mall of America in Bloomington, Minnesota.<br /> <br /> PEEPS & COMPANY® visitors enjoy a fun, energy-filled retail experience appealing to all five senses. They are captivated by customized music, lights, interactive displays, as well as current and historic video about their favorite candy brands. In addition to great-tasting candy, PEEPS & COMPANY® sells an array of high-quality branded items including apparel, accessories and gifts.<br /> <br /> Marvin Cooper, VP, Just Born, PEEPS & Co., said, "Our Mall of America store represents an exciting step in the development of our PEEPS & CO retail brand."<br /> <br /> Giant Eagle Opens Newest Market District In Pittsburgh<br /> <br /> Giant Eagle has unveiled its fifth Market District location in five years and its first in Pittsburgh's North Hills suburbs. The 90,000 sq. ft. culinary, dining and shopping destination offers specialty and unique items not found elsewhere in an environment where customers' passion for food can be cultivated by a staff of food experts.<br /> <br /> This new store offers food from 19 countries around the world, combined with food expertise with everything from daily demonstrations to celebrity chef appearances. Market District also offers customers the rare opportunity to find natural, organic, specialty and other unique items paired with the convenience of favorite national brands and everyday needs all under the same roof.<br /> <br /> Company spokesman Rob Borella, said, "While customers can find unique items not available elsewhere, they also can purchase everyday items like national brand detergent and popular beverages under the same roof."<br /> <br /> Martha Stewart Home Office With Avery Displays In Staples Stores<br /> <br /> Staples stores are featuring a custom, free-standing gondola display for the Martha Stewart Home Office™ with Avery™ product line created by Martha Stewart Living Omnimedia and the Office and Consumer Products Group of Avery Dennison Corp. The gondola can be configured between 16 and 32 feet long based on Staples' store size and layout.<br /> <br /> The display roll-out required seamless coordination from eighteen different factories.<br /> <br /> These components were bundled from Ardent Displays, East Hartford, CT, as well as 17 other wood, plastic, print, and metal manufacturers.<br /> <br /> AVT Creates Self-Serve Ink Purchasing/Recycling Kiosk For Insta-Ink<br /> <br /> AVT, a leading developer of self-service retailing systems, has designed and manufactured a new self-serve, automated kiosk for Insta-Ink, that allows consumers to purchase printer cartridges from a customized vending machine, 24-hours a day. The machine also accepts old cartridges for recycling. The kiosk holds over 800 of the most popular printer cartridges, and dispenses them without the need of any employee assistance.<br /> <br /> The Insta-Ink self-serve system is easy to use. The customer will simply enter either the brand, cartridge number, or printer model on the interactive screen, and the system will automatically find the cartridge. With the Insta-Ink system, customers no longer have to search the aisles of office supply stores or wait for an employee to offer help. The Insta-Ink self-serve kiosk provides the ink cartridges that people need, at any time of the day or night, at about half the price of what the stores charge.