Creative February/March 2012 : Page 4
PROMOTION AUDIT Coca Cola Displays Feature Wireless Digital Signage Coca Cola wanted to play advertisements near its product dis-plays in Israel. It select-ed a wireless digital sig-nage solution based on embedded Intel Core i5 processors. The signage con-nects to Wi-Fi or 3G, a capability that increas-es placement flexibility, minimizes deployment effort and lowers sup-port costs. “When retailers and distributors see the ease of deploying and supporting this digital signage solution, along with the opportunity to bring meaningful sales uplift, they are eager to jump onboard and put our displays in their stores,” said Moshe Britton, Trade Marketing Director at Coca Cola Israel. Courvoisier Debuts C By Courvoisier® Cour-voisier, the cognac house of Beam Inc., has added C by Cour-voisier,® a cognac with a daring, intense fla-vor profile that offers consumers an inno-“The liquid is first aged in vative, new option in the young barrels to bring out a cognac category. strong, wood character and give it a full-bodied, intense An intense blend of small-flavor,” said Patrice Pinet, batch-produced cognac special-Master Blender for Courvoisi-ly selected from 50 winegrow-er. “It is then aged in mature ers in the Fin Bois Cru, C by barrels to round out the taste Courvoisier is carefully crafted profile and deliver a silky fin-by the house’s master blender ish.” and goes through a double-barrel aging process to pro-Display materials are duce a smooth, full-bodied themed, “Discover The Other taste experience. Side.” 4 Creative