Creative February/March 2012 : Page 6
PROMOTION AUDIT P.O.S. Materials Promote Kraft Hockeyville 2012 Kraft Hock-eyville 2012, developed to ignite local com-munities’ pas-sion for hockey, brought an NHL preseason game to one lucky Canadian town, as well as $100,000 in upgrades to the local rink. Point-of-sale materials, to attract con-sumers atten-tion and provide information on the program, were created and packed into kits for distri-bution to stores across the country. Point-of-sale materials cre-ated for the program included: the Zamboni (litho printed, mounted to corrugate and die cut to shape) to hold product; Basewrap to wrap around the displays and tie in all materi-als; Various sized headers; Various entry and recipe pads; Wobblers; Posters and Cling vinyls. The point-of-sale materials for Kraft Hockeyville 2012 were created by Proprint Ser-vices, (www.pop-online.com), a Toronto, Ontario, Canada-based p.o.p. display firm. Joan Of Arc Unveils ‘Flavor For All’ Promotion DCI Cheese Company has unveiled the “Flavor for All,” con-test sponsored by Joan of Arc®, the company’s imported French cheese brand. One Grand Prize winner will receive a weekend get-away, to be awarded as a $2,000 Visa gift card. In-store shelf talkers with tear pads featuring a coupon for Joan of Arc cheeses will promote the contest. Additionally, consumers with smart phones can connect to www.JoanofArcBrie.com via the displays’ QR code to access the online entry form or to view recipes and wine pairings. “The Joan of Arc brand features a wide range of flavorful solutions for entertaining,” said Katie Jury, Marketing Manager, DCI. into a weekend of entertain-“This provided a natural segue ment for one lucky winner.” 6 Creative