Creative April/May 2012 : Page 1
April/May 2012 Volume 44, No. 1 CONTENTS DEPARTMENTS Editor and Publisher Larry Flasterstein Production Manager Rosalyn Kramer Art Director Candace Wiser Administrative Assistant Pamela D. Ali Sheila Balram A Survey Of Current P.O.P. Programs Promotion Audit 2 In The Retail Store ________________________________________________________ New Directions In Marketing Campaigns 40 Marketing Trends ________________________________________________________ New Research Studies and Reports Creative Data Bank 50 For Marketers ________________________________________________________ Consumer Product Introductions 54 New Products Report ________________________________________________________ Creative World New Ideas And Products Of Interest To The Creative Buyer 58 ________________________________________________________ New Appointments And Announcements 68 Headlines ________________________________________________________ What’s Happening In Promotion & Marketing 70 News ________________________________________________________ New Trends In Exhibits On Exhibit 74 And Trade Shows ________________________________________________________ 82 Sales Promotion News The World of Sales Promotion ________________________________________________________ Creative, The Magazine of Promotion and Marketing ISSN-0737-5883 is pub-lished on a bi-monthly basis by Maga-zines/Creative Inc., 31 Merrick Avenue, Merrick, New York 11566. Form 3579 is requested. Periodical postage paid at Merrick, N.Y. and additional mailing offices. Postmaster: Send address changes to Creative, 31 Merrick Avenue, Merrick, N.Y. 11566. Phone: 516-378-0800 FAX: 516-378-0884 E-Mail info@creativemag.com HTTP://WWW.CREATIVEMAG.COM Creative is published in the interest of sales promotion and marketing execu-tives who manage Point-of-Purchase Display, Trade Show Exhibit and Sales Promotion Programs. Annual subscrip-tion rate: $30.00 per year in the U.S.; $50.00 per year in all other countries. Single copy price $5.00 in U.S.; $25.00 for Annual Illustrated Guide. Send all correspondence, manuscripts, subscriptions and change of address to this office. FEATURES Inflatable Promotions -2012 102 ________________________________________________________ Beverage Merchandising Update 104 ________________________________________________________ Spotlight -Display Materials Spotlight -Illuminated Display Systems Spotlight -Mobile Phone & Tablet Merchandising 112 114 116 ________________________________________________________ ________________________________________________________ ________________________________________________________ Creative Casebook -Exhibits 118 ________________________________________________________ The Top Fifty P.O.P. Companies 120 1 ________________________________________________________ April/May 2012
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