Creative Magazine June/July Issue 2010 : Page 6
PROMOTION AUDIT Walmart Displays New Hi-Tech Entertainment Products Walmart is displaying new products in its Home Entertain-ment depart-ments featuring new technologies that keep Ameri-cans connected inside and out-side the home. “Customers will discover more high quality internet-ready home enter-tainment products, new wire-less technologies and new mobile devices that offer sim-ple, affordable solutions for creating a more connected life,” said Gary Severson, Sr. VP, Home Entertainment, Walmart U.S. “We also contin-ue to design a well-defined shopping experience in Enter-tainment that enables cus-tomers to find what they need quickly, learn about new tech-Target is rein-venting its con-sumer electronics and video game department, with a new open layout that will provide an enjoyable shop-ping experience. The video game section is being expanded by 30%, revealing a large, open guest friendly format that will include new product-accessible fixtures organized by platform and game genres. A majority of stores will be further enhanced with video game Learning Centers and Trial Stations. Target’s new video game Learning Centers will feature a 40" high definition touch screen where guests can 6 read reviews, learn about game features, and receive recom-mendations on best sellers. “Target is committed to cre-ating an intuitive and easy shopping experience,” said Mark Schindele, Sr. VP, Tar-get. “Our guests have asked for additional product diversity and better access to games and information, and our new lay-out offers them just that.” Creative nology, compare prices among top brands, and every day find amazing value.” Walmart will create a “New Technology” HDTV Center, rolling out to 1,200 stores, to showcase new ultra-thin back-lit and edge-lit LED TVs. Wal-mart continues to invest in Blu-ray, now featuring special displays within a redesigned movie department, rolling out to all stores and introducing more new movie values. Target Reinvents Electronics & Video Game Department
