Creative Magazine August/September 2010 : Page 4
PROMOTION AUDIT Lindemans’ Wines Conducts ‘Great Finds’ Campaign Lindemans’ is using JAG-TAG 2D mobile barcodes to enhance its in-store market-ing and create a more inter-active shopping experience. By leveraging JAGTAG mobile 2D barcodes, Linde-mans’ will enable consumers to enter a mobile sweep-stakes for the chance to win a weekend getaway to one of five “Great Finds” locations. JAGTAG mobile 2D bar-codes will be featured in Lin-demans take-one booklets and point-of-sale materials. Consumers can snap and send a photo of the Linde-mans-branded JAGTAGs with any camera phone to automatically enter to win a free trip. Consumers can win a “Great Finds” getaway to one of five unique vacation desti-nations, including Healds-burg, CA; Sedona, AZ; Mack-Evan Williams Kentucky Straight Bourbon has launched a marketing cam-paign themed, “Secrets Worth Sharing.” According to research con-ducted by Heaven Hill Distil-leries, producers of Evan Williams, loyal consumers feel they are “in the know” that Evan Williams is the best kept secret in the cate-gory. To bring this process of discovery to a new audience, the creative for the new Evan Williams campaign calls out some of the best kept secrets-such as the “Best Damn Blues Joint in the US” (Rosa’s Lounge in Chicago), or the “Best Lake for Prized Largemouth” (Lake Bienville in Florida) and pays off the assertion with “Some Secrets are Worth Sharing.” 4 inac Island, MI; Asheville, NC; and Block Island, RI. BFG Communications, a Hilton Head-based marketing firm, developed the national “Great Finds” campaign. Evan Williams Bourbon Launches New Campaign The new campaign will uti-lize point of sale displays reflecting the “Secrets Worth Sharing” theme. Creative
