Creative Magazine December/January 2011 : Page 4
PROMOTION AUDIT Barnard Griffin Winery Celebrates Washington Wine Month Barnard Griffin, Wash-ington’s premier family owned winery, recently par-ticipated in a Washington Wine Month promotion. The POS for this retail promotion focus on the legacy of the brand and the impact it has as a popular choice for wine consumers in the Northwest and beyond. The standard back cards/case cards (for stadi-um cut wine case displays) were also accompanied by 3' X 2' oversized back cards for larger end-aisle and off-shelf displays at chain stores as well individual wine merchants. The POS also reminds consumers they can also find Barnard Griffin on Facebook. devloped by Wines of Washing-This promotion was ton Promotion, Seattle, WA. BACARDI ROCK COCONUT Flavored Rum Debuts BACARDI has introduced the first coconut rum infused with rock melon and coconut water, BACARDI ROCK COCONUT. “BACARDI Flavored Rums is committed to provid-ing consumers with new and exciting flavor combinations that consist of unique ingre-dients with dynamic tastes,” said Gordon Chisholm, Brand Director, BACARDI Flavored Rums. “We continue to lead the flavored spirits market by infusing popular flavors with those more exotic. We are the first flavored spirits brand to capitalize on the extreme popularity of coconut water and offer our consumers this exclusive flavor experience.” Premium and distinctive packaging and displays com-municate the look and taste of these unique tropical ingredi-4 ents. The launch will be sup-ported with on and off-premise POS. Creative