Creative Magazine December/January 2011 : Page 6
PROMOTION AUDIT Ethan Allen Installs Interactive Multi-Use Touch Screens Ethan Allen Interiors has rolled out new, interactive touch screens to Ethan Allen Design Centers nation-wide. The touch screens have been designed to further enhance the client experience at Ethan Allen retail loca-tions. “Most of our fur-niture is made to order. We continu-ally look for ways to enhance information differently -chang-the client experience and now ing out fabrics and finishes on we’re putting the world of upholstery, for example. The Ethan Allen at their fingertips touch screens are also useful on touch screens in our Design for the feedback they provide. Centers,” said Ethan Allen’s Intava, Bellevue, WA, CEO, Farooq Kathwari. (www.intava.com), a leader in In addition to their use as a touch screen solutions for full-catalog, the screens pro-retailers, was selected by vide a fun, accessible, intuitive Ethan Allen to power the com-means to see products and pany’s new touch screens. Prysm Display Featured In American Eagle Flagship American Eagle Outfitters has chosen Prysm’s free-form display solution for its flagship store in Manhattan's SoHo district. This is the first retail installa-tion of the Prysm Laser Phosphor Display (LPD) solution. Prysm’s high-definition There are three columns in the stackable display building main entrance working as both blocks enable American Eagle window displays and in-store Outfitters to deliver high-branding. Four columns are impact brand imagery presented at the escalator gate-throughout the store. Multiple ways, guiding customers to displays standing seven-feet each level of the store. tall have been arranged Diversified Media Group throughout the three-story, installed the American Eagle 24,000 sq. ft. retail space. display solution for Prysm. 6 Creative