Creative June/July 2011 : Page 4
PROMOTION AUDIT BACARDI Launches New “Together” Campaign BACARDI has launched the "BAC-ARDI Together" campaign, a multi-media communica-tions approach that includes TV, point-of-sale, out of home, experiential mar-keting, digital advertising and the “Like It Live, Like It Together” engagement pro-gram on Facebook. Toby Whitmoy-er, vice president, category managing director, BACARDI rums, said, “The ‘BACARDI Togeth-er’ campaign was designed to unify the brand’s product portfolio and con-sumers across the country. Our goal is to create opportu-nities to bring people together both online and in real life to celebrate any occasion over a BACARDI cocktail. When con-Margaritaville Spir-its has launched the new Skinny Margarita Ready-to-Drink Cocktail with only 95 calories per serving. This fresh take on a true classic offers a passport to indulge while escaping the calo-ries. The Skinny Margari-ta is 100% all-natural, sweetened with agave nectar, has 95 Calories and 7.9 Carbohydrates per 4 oz. serving. Point-of-sale materi-als supporting the launch are headlined, “Greetings From Mar-garitaville.” The Skinny Margarita is 4 sumers see the ‘BACARDI Together’ campaign, they will be able to relate what they see to their daily life and recognize BACARDI has always been, and will continue to be, an invention that brings them together.” Margaritaville Introduces Skinny Margarita marketed by Gemini Spirits & Wine, Chicago, IL. Creative