Creative June/July 2011 : Page 6
PROMOTION AUDIT Argo Tea Cafes Install Digital Menu Displays Argo Tea, a Chicago-based chain of special-ty tea cafes, has installed Bright-Sign® network-enabled HD1010 digital signage players. Argo Tea uses the networking capabilities of the BrightSign HD1010 con-trollers and BrightSign Network Manager to remotely update prices and menu items on the 50 menuboards from its head-quarters in Chicago. “Using BrightSign as our menu board presentation has allowed for more flexibility in flavor changes, pricing updates and layout redesigns,” said Simon Simonian, Argo Tea’s Director of IT and one of its founders. Argo Tea's double-board menu displays use two ultra-compact BrightSign HD1010 media players discreetly hid-den behind slim 52-and-55-inch monitors. The menu board for Argo Tea's Signature drinks features looping high-resolu-tion photos showing the Signa-ture drinks with pricing and the calorie count for small-, medium-and large-sizes. The second menu board is a multi-zone display featuring Argo Tea’s loose leaf tea varietals, coffee beverages and Special-Tea Food selection. McAlister’s Deli Deploys New Digital Menu Boards McAlister’s Corporation, a quick-casual restaurant chain with over 300 McAlister’s Deli locations across the U.S., has cho-sen WAND Corp., an Eden Prairie, MN-based digital signage firm, to provide an enter-prise level Digital Menu Board solution for all McAlister’s Deli corporate and franchise digital sites. The installation promises to be one of the largest deploy-ments of Digital Menu Boards to date in the United States. 6 “We call it our restaurant of the future,” said Annica Krei-der, VP Marketing for McAlis-ter’s, referring to the digital solution program. “It’s been exciting to see the reaction of guests to the Digital Menu Board system.” Creative